EXPERIENCE

Interim UX Director

Freelance → Mojang Studios

2023 — 2024

A brand new role within the core Minecraft product. Working with the org to set new shared design standards, follow up on design quality and map out design opportunities that fall between teams.

Interim UX Director

Freelance → Mojang Studios

2023 — 2024

A brand new role within the core Minecraft product. Working with the org to set new shared design standards, follow up on design quality and map out design opportunities that fall between teams.

Interim UX Director

Freelance → Mojang Studios

2023 — 2024

A brand new role within the core Minecraft product. Working with the org to set new shared design standards, follow up on design quality and map out design opportunities that fall between teams.

Product Designer

Freelance

2020 — Present

Shifted into freelance just before the pandemic. Have worked with both large organisations & non-profits to craft new experiences. From Volkswagen, Samsung & Orkla to the Swedish Orienteering Federation.

Product Designer

Freelance

2020 — Present

Shifted into freelance just before the pandemic. Have worked with both large organisations & non-profits to craft new experiences. From Volkswagen, Samsung & Orkla to the Swedish Orienteering Federation.

Product Designer

Freelance

2020 — Present

Shifted into freelance just before the pandemic. Have worked with both large organisations & non-profits to craft new experiences. From Volkswagen, Samsung & Orkla to the Swedish Orienteering Federation.

Senior UX Designer

Freelance → Mojang Studios

2021 — 2022

Was brought in as a "hot-team" member to work on concepts & projects cross-ocean, tying together the Stockholm & Redmond offices. Projects included new player safety features, design system expansion & exploring synergies between the two game platforms Java & Bedrock.

Senior UX Designer

Freelance → Mojang Studios

2021 — 2022

Was brought in as a "hot-team" member to work on concepts & projects cross-ocean, tying together the Stockholm & Redmond offices. Projects included new player safety features, design system expansion & exploring synergies between the two game platforms Java & Bedrock.

Senior UX Designer

Freelance → Mojang Studios

2021 — 2022

Was brought in as a "hot-team" member to work on concepts & projects cross-ocean, tying together the Stockholm & Redmond offices. Projects included new player safety features, design system expansion & exploring synergies between the two game platforms Java & Bedrock.

Senior UX Designer

Dentsu Creative

2017 — 2020

Helping startups and established brands create more engaging digital products & future visions for brands that wanted to take the next step within their products. I had a leading role in running workshops, idea development, hi-fi prototyping and presentations.

Senior UX Designer

Dentsu Creative

2017 — 2020

Helping startups and established brands create more engaging digital products & future visions for brands that wanted to take the next step within their products. I had a leading role in running workshops, idea development, hi-fi prototyping and presentations.

Senior UX Designer

Dentsu Creative

2017 — 2020

Helping startups and established brands create more engaging digital products & future visions for brands that wanted to take the next step within their products. I had a leading role in running workshops, idea development, hi-fi prototyping and presentations.

Product Designer

Heja / Laget.se

2013 — 2016

I was brought onboard to update the experience of laget.se and prime it for the international market. While developing the roadmap we identified an opportunity to grow faster within a crowded market. The result was a new product called Heja with an accelerated growth.

Product Designer

Heja / Laget.se

2013 — 2016

I was brought onboard to update the experience of laget.se and prime it for the international market. While developing the roadmap we identified an opportunity to grow faster within a crowded market. The result was a new product called Heja with an accelerated growth.

Product Designer

Heja / Laget.se

2013 — 2016

I was brought onboard to update the experience of laget.se and prime it for the international market. While developing the roadmap we identified an opportunity to grow faster within a crowded market. The result was a new product called Heja with an accelerated growth.

Creative Designer

AKQA

2012 — 2013

Working as part of the new client pitch team. Responsible for bringing in new clients with conceptually sound digital experiences. Working on projects focused on everything from temporary campaign installations to long living sites with focus on conversion and customer experience.

Creative Designer

AKQA

2012 — 2013

Working as part of the new client pitch team. Responsible for bringing in new clients with conceptually sound digital experiences. Working on projects focused on everything from temporary campaign installations to long living sites with focus on conversion and customer experience.

Creative Designer

AKQA

2012 — 2013

Working as part of the new client pitch team. Responsible for bringing in new clients with conceptually sound digital experiences. Working on projects focused on everything from temporary campaign installations to long living sites with focus on conversion and customer experience.

OTHER

Photographer

International Orienteering Federation

2020 — 2024

Photographer & Media consultant for the IOF at major events like World Championships & World Cups.

Photographer

International Orienteering Federation

2020 — 2024

Photographer & Media consultant for the IOF at major events like World Championships & World Cups.

Photographer

International Orienteering Federation

2020 — 2024

Photographer & Media consultant for the IOF at major events like World Championships & World Cups.

Content Creator

Falls Creek Resort

2022

Inhouse production of future campaign materials, socials & news segemts. Tasks including both photography, videography and social work.

Content Creator

Falls Creek Resort

2022

Inhouse production of future campaign materials, socials & news segemts. Tasks including both photography, videography and social work.

Content Creator

Falls Creek Resort

2022

Inhouse production of future campaign materials, socials & news segemts. Tasks including both photography, videography and social work.

Marketing Manager

Swedish Orienteering Chempionships

2025

In charge of branding, advertising & planning of TV productions from the Swedish Orienteering Championships held in Karlstad 2025.

Marketing Manager

Swedish Orienteering Chempionships

2025

In charge of branding, advertising & planning of TV productions from the Swedish Orienteering Championships held in Karlstad 2025.

Marketing Manager

Swedish Orienteering Chempionships

2025

In charge of branding, advertising & planning of TV productions from the Swedish Orienteering Championships held in Karlstad 2025.

Marketing Manager

O-Ringen Värmland

2015 — 2017

In charge of the marketing of O-Ringen in Värmland 2017. O-Ringen is Sweden's biggest sports event and the world's biggest orienteering festival. It is held annually, during July.

Marketing Manager

O-Ringen Värmland

2015 — 2017

In charge of the marketing of O-Ringen in Värmland 2017. O-Ringen is Sweden's biggest sports event and the world's biggest orienteering festival. It is held annually, during July.

Marketing Manager

O-Ringen Värmland

2015 — 2017

In charge of the marketing of O-Ringen in Värmland 2017. O-Ringen is Sweden's biggest sports event and the world's biggest orienteering festival. It is held annually, during July.

Project Manager

Stolpjakten

2012 — 2015

Working with a non-profit to activate citizens of the Swedish city Karlstad. With over 10 000 people activated (~13% of the population in Karlstad) . Spreading to more cities around Sweden & Norway...

Project Manager

Stolpjakten

2012 — 2015

Working with a non-profit to activate citizens of the Swedish city Karlstad. With over 10 000 people activated (~13% of the population in Karlstad) . Spreading to more cities around Sweden & Norway...

Project Manager

Stolpjakten

2012 — 2015

Working with a non-profit to activate citizens of the Swedish city Karlstad. With over 10 000 people activated (~13% of the population in Karlstad) . Spreading to more cities around Sweden & Norway...

Looking to start a project or you need consultation? Feel free to contact me.

William Hollowell

Karlstad, Sweden

Looking to start a project or you need consultation? Feel free to contact me.

William Hollowell

Karlstad, Sweden

Looking to start a project or you need consultation? Feel free to contact me.

William Hollowell

Karlstad, Sweden