A sparkling eCommerce
Industry
Fashion
Client
Fabienne Chapot
Role
UX & Interaction design
Collaborators
Dentsu Creative (Agency), Caroline Busson (Design)
Fabienne Chapot is a dutch brand sparkling positivity with its well-known prints. There is a saying that each Duch woman should own a Fabienne Chapot statement piece. Unfortunately their digital experience was not as iconic as their products, they asked us for a digital refresh that felt modern but also uniquely Fabienne Chapot.
A deep focus on storytelling behind the patterns
Solution
We worked on a new identity embodying the bold and modern women wearing Fabienne Chapot, while giving a large space to highlight their unique prints. We built a platform allowing their team to communicate the stories behind the collections and the world of Fabienne Chapot while making sure their customers felt the joy of the brand.
GIF: A shopping experience sprinkled with positive microinteractions
