Digital sports arena
Industry
Sports
Client
Swedish Orienteering Federation
Role
Product Design
Collaborators
Julie Bonnemoy (Design)
Sweden is one of the major nations within the orienteering sport with some of the worlds biggest stars in its national team. Their website has however been underperforming and when needing to switch content systems it was also time to refresh the web.
New design mixing inspiration from nature & urban environments
Solution
Working close with the staff at the federation we mapped out their whole digital landscape, analysed and valued each touchpoint and set a new digital strategy for what content should live where. Resulting in a clearer digital roadmap, shutting down some domains and moving resources to a new redesigned central hub for orienteering in Sweden.
The old site & some of the workshop & research output
