From match to meetup
Industry
Dating apps
Client
Inner Circle
Role
Innovation, UX & Interaction design
Collaborators
Dentsu Creative (Agency), Jose Sebastian (Design)
Inner Circle is a dating app that curates a community of singles with shared interests & lifestyles. Through in-person interviews & diary studies we discovered dating apps today are great at collecting matches, but not converting them into real life meetups.
Final design
Solution
We created a hidden wingman. instead of leaving users to dry after matching, we helped check in with to see if they were ready to take the step and go on a date. If both parties say yes we nudge them to schedule an activity by giving them suggested days and location recommendations based on their matching preferences.
Early exploratory designs & interactions
