Male grooming
Industry
Beauty
Client
Philips
Role
UX & Interaction Design
Collaborators
Achtung! Isobar (Agency), Joost Huver (Design)
Philips has a vast catalog of beauty and helthcare products in its lineup with a tradition of using technology to create innovative services that engage customers and deliver personalised experiences. They wanted to innovate to help men confidently manage their grooming routine.
Demo video of a fully functional working prototype
Solution
The service provides a grooming solution that uses augmented reality (AR) and facial mapping to enable people to ‘virtually’ try a range of trending beard styles in real time. In addition to the AR-enabled functionality, the service will create personalized advice with AI-enabled facial analysis and will assist men in executing and maintaining facial styles.
